Consumer study shows broadband can save the planet

  A recent publication by the American Consumer Institute shows that Broadband Internet can reduce carbon emissions worldwide by up to 1 billion tons over the next 10 years.

But widespread adoption of the technology is key.

 The paper discusses the economic and environmental benefits of broadband Internet delivery against the backdrop of global warming and radical climate change. Current carbon dioxide emissions in the United states is currently at nearly 8 billion tons, and growing fast.  

Broadband is seriously good news 

The study finds that widespread adoption of broadband applications alone can reduce these carbon emissions by 1 billion tons over 10 years! To give you an idea of how freakin’ huge this is:

1 billion tons of carbon dioxide equates to roughly 11% of the United States’ annual oil imports, making broadband a lot of carbon bang for your broadband buck.

Everyone prefers it fast

E-mails, newsletters and mobile content have steadily been gaining ground against traditional newspapers and paper-based media, both in terms of convenience and production costs, making it a win-win for consumers AND producers.

It also has the benefit of reducing the demand for paper, saving trees conserving energy and polluting less water during the production process!  

e-Commerce rocks!

Broadband has had a pronounced and very positive effect on the way people shop – both in terms of the need to commute, and that less floor space is required to trade. E-commerce operators such as Kalahari.net and Loot.co.za, for example, don’t have to offset as big a carbon footprint as the traditional bricks-and-mortar retailer does.

Similarly, telecommunications, video conferencing, web-ex type screen-sharing and other broadband applications are reducing the need for business travel, effectively making the modern workplace particularly “carbon sui”. 

Some quick stats from ACI report…

 In the next 10 years:

  • B-2-B and B-2-C e-commerce is predicted to reduce carbon emissions by more than 200 tons in the US

  • Telecommuting could cut driving – and hence emissions – by nearly 250 million tons

  • Teleconferencing could reduce greenhouse emissions by nearly 200 million tons, if 10% of airline travel could be replaced by using this technology

And here’s the feel-good for all you online content publishers:

Over the next 10 years, shifting newspaper subscriptions from paper to online alone will curb carbon dioxide and other greenhouse gas emissions by more than million tons!

Long live the web! 

The key, however, is “widespread broadband adoption”. As commercial demand for broadband rises, the technology could be leveraged even more effectively.  

What SA Climate Crisis wants YOU to do

The climate crisis is everybody’s baby. To hit the 1 billion ton reduction in carbon emissions mark, widespread buy-in will be needed. You’re in the right line of business to make a difference! Here’s how:  

If your company is not already an avid broadband consumer, I want you to walk up to management and inform them that a serious broadband line – perhaps even two – is critical for the sustainability of the planet and, by implication, for their business. Tell them that a 1-to-1 contention ratio is not a luxury – it’s a necessity.

Get up and go demand broadband from The Man; it is your carbon duty!

GO DO IT NOW – VIVA BROADBAND VIVA!! 

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