Blog Action Day – join the movement to make a difference

Blog Action Day has partnered with Al Gore’s Alliance for Climate Protection and will this year be lobbying US President and controversial Nobel Peace Prize recipient Barak Obama to show vital leadership by introducing and fast-tracking the implementation of clean energy policies in the States. As one of the primary global carbon culprits, a deal [...]

Hamma Hamma – How green is Cell C?

As a former advertising copywriter I choose not to comment on the creative fiasco that is Cell C’s recently launched “Hamma Hamma” campaign. But as a green blogger I’ve had a couple of thoughts and questions:
How green is Net#work BBDO? 
Strategically, the blunder went beyond the way in which the campaign was communicated; the very decision to [...]